My novel is published. Now what? My book launch for Covering the Sun with My Hand will be at La Casa Azul Bookstore in East Harlem, NYC. I’m counting down the days. June 28th from 6-8pm! Wait, what? East Harlem? An acquaintance was quite intrigued about the prospect of attending the book launch until she heard the name of the neighborhood where it will be located.
This woman is a reader and would be writer. She emphatically advised me that I should have a signing at my community bookstore. I agree. Good idea. Great idea. More books, more signings, more marketing potential. Then I realized she had no intention of leaving the neighborhood by taking a train ride uptown. Community means different things to different people.
I’m a member of many different communities. La Casa Azul Bookstore happens to be a mainstay in terms of my literary community. I’ve done readings in Bed-Stuy, Washington Heights, the Lower East Side, and Spanish Harlem. These are the areas where my fellow readers and writers hang out, read, listen, and partake of the richness of Latino Art and Literature. It’s where I can speak in English, Spanish, or Spanglish and everyone gets it. They get the idea of old culture mores that may have moved mountains but made it difficult for me to stay out after 9pm during my female adolescence.
The store’s owner is Aurora Anaya-Cerda and she has, amongst many other honors, been recognized as a Champion of Change by The White House as an entrepreneur who is pioneering the use of crowdfunding. The Champions of Change program highlights the stories and examples of citizens across the country who are “Winning the Future” with projects and initiatives that move their communities forward.
If you are interested in celebrating the colorful diversity of literature, come on up to La Casa Azul Bookstore. You’ll be glad you did!
You can also pick up my book at